Xerox

What occurs to your mind when you hear Xerox? Xerox is famous for its copiers so that the name of the company, Xerox is synonymous with the word of copy. In English, "Please copy this for me' is "Please Xerox this for me." If you succeed in a certain area, you become a pronoun of it.

This company has produced 'Zero Graphic Copier', which uses blank paper for the first time as a copy paper, and has become famous for its continuous expansion of business to information products, publishing and office supplies after endless research, development and investment.

 

To be a brand that can not be followed by others so as to become a pronoun in a specific field, there must be constant research and development. In the way of following others, there is no choice but to be second. So we always like 'originality'. which means 원조 in Korean.

It is a shortcut to success that you always try to stand at the forefront with endless efforts, not from others.